UNICEF Is Transforming Its Digital Presence: Join as a Communications Consultant.
Introduction
In an era where digital storytelling shapes global conversations, the ability to craft compelling narratives has never been more important. UNICEF, one of the world’s leading advocates for children’s rights, recognizes the power of digital communication in mobilizing support, influencing policy, and engaging diverse audiences. This is the driving force behind the Digital Communications Consultant role within the UNICEF Brussels Office — a chance for an experienced communicator to bring UNICEF’s mission to life across the European Union.
Why This Role Matters
The UNICEF Brussels Office serves as a strategic bridge between the organization and the European Union. The EU is a major partner for UNICEF, supporting programs that protect, educate, and empower children globally. Effective communication is essential to strengthen this partnership, highlight impact, and secure continued support.
The Digital Communications Consultant will help elevate UNICEF’s digital presence across Europe. This role is not just about managing platforms; it is about shaping narratives that inform policymakers, engage the public, and support global advocacy campaigns. Through strong content and strategic digital planning, the consultant will help ensure that children’s rights remain at the forefront of EU conversations.
Core Focus Areas
The consultancy centers on two major streams of work: website modernization and digital engagement.
1. Website Revamp and Content Strategy
A significant portion of the consultancy involves redesigning and updating the UNICEF-EU Office website. This includes evaluating existing content, improving structure and navigation, and ensuring pages are clear, engaging, and aligned with UNICEF’s global brand. The consultant will also establish an editorial workflow, create guidelines for future content production, and implement best practices for the site’s visibility and user experience. In essence, the consultant will help transform the website into a dynamic, accessible hub that better showcases UNICEF’s collaboration with the EU.
2. Social Media and Digital Campaigning
The second component of the role focuses on enhancing UNICEF’s social media presence in Brussels. The consultant will help plan and manage digital campaigns, create engaging posts, develop visuals, and identify opportunities to amplify UNICEF’s voice during key moments. This includes producing content packages for awareness days, EU policy events, and major organizational announcements. Monitoring analytics, refining strategies based on performance, and coordinating with teams across UNICEF will also be key responsibilities.
What the Role Requires
UNICEF is looking for someone with both strategic insight and creative skill. The ideal candidate brings:
- An advanced degree in communications, journalism, international relations, or a similar field
- At least five years of experience in digital communication or digital marketing
- A strong track record of developing impactful digital campaigns
- Excellent English writing and editing skills
- An understanding of EU institutions and how they operate
- The ability to work independently while collaborating with multiple partners across time zones
The consultant must also embody UNICEF’s core values — including respect, integrity, and accountability and demonstrate a commitment to advancing the rights of children.
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Why This Opportunity Stands Out
What makes this consultancy unique is its blend of strategy, creativity, and global purpose. The consultant will have the opportunity to shape how UNICEF communicates with some of the world’s most influential institutions. It’s a chance to produce meaningful work that directly supports advocacy for children worldwide.
The role is also flexible, as it is home-based despite being tied to the Brussels Office. It offers a fast-paced, project-driven environment in which results are visible and measurable. For professionals who enjoy autonomy, impact-driven work, and cross-team collaboration, this consultancy offers a rewarding challenge.
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Who Should Apply
This role is ideal for digital communication specialists, campaign strategists, or consultants who thrive in mission-driven environments. It’s a strong match for individuals who want to use digital media to tell powerful stories, influence policy, and contribute to global change. Anyone with a passion for children’s rights and a talent for crafting compelling digital content will find this role both meaningful and inspiring.
